What should your first company tweet be

Considering that Twitter has significant power in influencing trends and generating engagement, some brands have taken to the platform as a means of social media marketing. All social media platforms have site-specific etiquette and best practices that marketers should know. Download Now. Hashtags, written as a pound symbol followed by a specific word or phrase, are keywords on Twitter that are used to incite discussion. Hashtags can often go viral, and users around the world put them within their own tweets to add their opinions into discussions and engage with topics that they care about.

Hashtags can be added to tweets with videos, photos, gifs, and links. A handle on Twitter is your username. It appears at the end of your account URL and is unique to the brand or business your Twitter account is dedicated to.

A Twitter handle is not to be confused with your Twitter profile name, which is the name of your Twitter account. Twitter handles can be unique, whereas everyone in the world named Sam Cruz can set that as their profile name. For instance, say you run the Twitter profile for a pants business called Reds. If your Twitter handle is pantsbusiness, nobody will be able to pick you out from the crowd of other pants businesses on the platform.

However, if you make your handle business-specific, like redspants, customers that come across your tweets will recognize that your profile belongs to the business that sells their favorite pair of pants. Retweet, sometimes written as RT, is how people share content on Twitter. The content you RT is visible to your followers and also displayed in your Twitter profile. Retweets can also be quote tweets, or QT, where additional commentary is added to the original tweet.

If you like what you've seen with HubSpot reporting so far, just wait till you see what the team has coming up. I'm biased, but it's awesome! When you generate a following on Twitter, using the RT button to share tweets where your followers mention you and how much they love your business is a valuable strategy for building brand authority, as social media users value user-generated content UGC. In fact, consumers trust UGC 9. On Twitter, a mention means that someone has used your handle and tagged you in a Tweet.

People typically mention users when creating their tweets or when replying to Tweet threads. You can navigate to your mentions by clicking the bell icon. Mentions are beneficial to marketing as they make it easier to find and interact with followers who have specifically used your handle in their tweets. You can also mention other users within your own Tweets, which helps in generating engagement. Like every social media platform, you need to create a site-specific marketing strategy.

Other businesses on Twitter use their accounts to incite brand discussions, create advertisements, or as a means of customer support. The image below depicts a Twitter customer support interaction between Comcast, an internet and cable service provider, and an interested customer. DRIP 2. Like other social media channels, maintaining your Twitter account and keeping your followers engaged on the platform requires consistent tweeting.

Research shows that top brands on Twitter send out an average of three tweets per day. Twitter feeds are not automatically chronological, so your followers in different time zones will see your tweets no matter what. It also ensures that you can respond in a timely manner to sensitive support questions.

Twitter offers its own analytics platform , where they give day summaries of account impressions, profile visits, and best-performing tweets. This analytical insight into your followers can help you further perfect your marketing strategy for success on the platform. Some of the metrics you should consider tracking are impressions, engagement rates, and reach. Each of these factors explains how Twitter users interact with your account and the Tweets you make. The image below is an example of the Marketing Hub automated social media calendar.

You can also use the integration to view analytics data for all your social media accounts at once, helping you understand the platforms that bring your business the most success. Just like all other social media platforms, engaging with your followers is crucial. There are various ways you can do this on Twitter, like liking and retweeting mentions from followers, replying to direct messages, posting brand-relevant UGC, or asking followers to respond to Twitter polls.

Either in your industry, a thought leader or even a sitcom. Based on the tone you want for your account. Great way to kick things off :. Twitter themselves have been experimenting with these lately. Could be a great way to ask for content followers would like to see. Like taking a business trip. People love watching people get on airplanes for some reason. Reviews are so important for our business!

If you love our restaurant, would you mind leaving us a review on Yelp? Take 60 seconds and leave us a review! There should be a healthy mix of content that is relevant to your audience — and sometimes that means tweeting things that have nothing to do with your company itself.

Sharing a news story on the subject would be relevant to your clients, and it would also show that your agency is on top of the latest news. Not only will this boost staff morale, but it will also attract potential customers, employees, and customers. Whenever your business earns press coverage, an award or recognition of any kind, make sure to tweet it out. Holidays are excellent fodder for Twitter content. Show the human side of your brand with thoughtful well wishes for the holidays, expressions of gratitude on Thanksgiving, national pride on the Fourth of July, etc.

It can be as simple as a kind tweet with a relevant picture, or as elaborate as a three-minute video of your office singing a Christmas carol.

Whenever someone mentions your business or employees, respond to the tweet and take the extra step to retweet it. Studies have shown that consumers are more likely to buy from transparent companies and more willing to give transparent companies second chances after a bad experience.